01 — Catalogue design
ette catalogue
Catalogue pages for household essentials, packaged food, personal care, sanitary products and pet food.
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I make visualsimpossibleto ignore.
I’m a multidisciplinary designer and visual storyteller based in Addis Ababa, specializing in motion design, video editing, and graphic design. I create bold visual identities, packaging, posters, and motion-driven content that help brands stand out, tell their stories, and leave a lasting impression.
01 / about
I build visual experiences that make brands impossible to ignore. From bold identities and striking posters to motion graphics and video, I bring ideas to life through design that grabs attention, communicates with purpose, and gives every brand its own distinctive voice.
selected work.
02 / 15 projects
02 — Brand & social
quantum
Social ads, sales kit and brand collateral for a fintech brand: from cash receipts to uniforms and billboards.
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03 — Motion design
buldak doro motion
Short food-led motion pieces for Buldak Doro.
view on behance ↗04 — Video editing
buldak doro videos
Short-form vertical videos for Buldak Doro.
view on behance ↗05 — Brand guideline
vox coffee
A brand guideline and its social applications for VOX Coffee.
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06 — Social media
one chips
Social posts for One Chips corn puffs, in bold colour and Amharic type.
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07 — Animation
youtube animated
Animated maps and story visuals for YouTube.
view on behance ↗08 — Packaging
cookies & coffee
Two packaging and illustration options for Cookies & Coffee.
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09 — Social media
east africa real estate
Social posts, in English and Amharic, for a real-estate investment event in Addis Ababa.
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10 — Experiments
fun projects
Experiments and personal motion work, including the VeSako and Isat logo animations.
view on behance ↗11 — Motion
on and on
A stylised motion piece.
view on behance ↗12 — Social media
pathfinder
Study-abroad social posts for Cyprus, the UAE and Poland.
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13 — Social media
supermag
Social posts for Supermag blenders, in English and Amharic.
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14 — Packaging & branding
truluv
Packaging designs for Truluv all-natural granola: pouches, front and back.
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15 — Poster design
poster
A poster series: Infest, Growing Up, How Much for the Hope and Paradox.
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03 / motion
isat burger — logo animation
Logo reveal03 / motion
isat burger — logo animation
Logo reveal04 / case study
isat burger.
Centred on the Amharic word for fire, the identity pairs an electric red with deep charcoal. A stylised flame doubles as a hand-like mark, set against Noto Sans Ethiopic, so it feels both rooted and contemporary.
A grunge texture and repeating flame pattern carry across packaging and digital touchpoints, aimed at a younger, urban crowd.
overall projects.
05 / services
01brand identity+
Logos, colour, type and the rules that hold them together, applied across packaging, menus and screens.
02motion design+
Logo reveals, social motion and animated explainers, from storyboard to final frame.
03video editing+
Short-form and long-form edits, pacing, captions and colour, cut for the platform they will live on.
04graphic & poster design+
Posters, social campaigns, catalogues and print: loud when the brief wants loud.
05ui/ux design+
Interfaces and app screens for digital products, like the Quantum digital kit.
06 / experience
hubhub creatives2022 Nov – 2025 Sep · Graphic, motion, UI/UX
fetan ict & advertising2025 Oct · Full time · Graphic, motion, UI/UX
online communications2024 Apr – Jul · Part time · Graphic, motion, UI/UX
post gallery2023 Jul – 2025 Nov · Part time · Graphic, motion
Recognition
Creative of the Week, 2025: Allure Ethiopia, Loline Mag and LinkUp Addis
Volunteering
AASTU Innovation Club, 2025
UNA Ethiopia, 2025
Tools & education
Photoshop, Illustrator, After Effects, Premiere Pro
AASTU, Environmental Engineering, 2021–2025